The local Big Brothers Big Sisters chapter is turning 25 and, in preparation for an upcoming anniversary celebration, the organization has been filming a video sharing the experience of what it means to be a big or a little. They asked me to join them a couple of weekends ago around the Capitol, following the crew and capturing matches on a fun-packed day hanging out at Capitol Park, playing Connect Four and Bowling at Punch Bowl Social, eating Haagen Dazs ice cream at Downtown Commons, and catching up on some reading at Sacramento Central Library.
I’ve been working with Big Brothers Big Sisters of the Greater Sacramento region for a few years now, creating images for their website and marketing materials; it’s some of my favorite work. I love that my images are used to highlight good work that benefits local children, and I enjoy bringing together my marketing knowledge with my photography experience, to deliver images that tell that story across platforms. It’s marketing with a heart and a purpose.
Although I’m sunsetting my family business this year, I still intend to work with nonprofits and want to pursue opportunities to work with businesses to help them with their branding. In short, I’m hoping to do more of this kind of work. So if you hear of anything…
In the meantime, enjoy these awesome matches having a blast!
Incidentally, if you’re local, you’d be right in thinking that a couple of these faces look familiar. Kevin John and Mayde Gomez both work for ABC10. Since I don’t have live/network TV anymore, I didn’t know they were tv-stars until later. Kinda embarrassing but regardless of their high-profile jobs, both were warm, gracious, and obviously fantastic Bigs. It was a pleasure to meet everyone.
I love to work with local and regional publications. To book me for an editorial shoot click here | Or to learn more about my family sessions, where I capture regular families like yours at play click here
Which was how I got to work with Scott Moak, who works both in front of and behind the scenes at the Sacramento Kings as both the in-game announcer and the head of the King’s Foundation.
Scott is a really, really great guy with an incredible outlook on life, believing that doing the right thing brings its just rewards in time. He’s also brimming full of gratitude for his smart and beautiful wife, Stacy, and their two kids, who I got to hang out with at a park in West Sacramento for our cover shoot.
You can read the full article here and I hope you do because you’ll find there’s more to Scott than his incredible game-time energy. He’s the guy you just want to hang out and have a barbecue with on a sunny Sunday afternoon, chatting about everything and nothing in particular while your kids run circles around you.
As always, the magazine’s space limits the images that can be published, so I’m sharing some more here from our fun shoot in some winter sunshine.
You know when you get asked to do something absolutely awesome and you’re so excited about it? You run off to do it with tons of energy and enthusiasm, do your best, deliver and then… life gets in the way both for you and your client and you find yourself sending an email asking “Whatever happened with…?”
That’s what happened here with a shoot I did in January of last year for the O’Connor Company , an HVAC company in Kansas City. My sister-in-law is the Marketing Director extraordinaire over there and she was about to embark upon am exciting, celebrity-endorsed, multi-media marketing and advertising campaign – tv commercials, radio commercials and billboards. She needed a photographer to capture the process as well as to take some portraits of their celebrity, soccer star Matt Besler of the Sporting Kansas City pro soccer team, for the print and online campaigns. She asked me and said she would fly me out to make it all happen.
Unfortunately I said no.
HA! Are you kidding me? Even minus 10 degree KC weather wasn’t going to deter me from this one.
I was on set at a local model home for the shooting of the tv commercials, which was a ton of fun to watch in progress. After the tv spots were shot, I did some stills with Matt who is a sweetheart. (He’s not so bad on the eyes, either.)
I just got these images today showing how some of my images were used. So awesome! Billboards and magazine ads and direct mail campaigns.
Seriously, I could get used to this. So, for sure, if your company is working on a big marketing campaign and needs some shots (with famous people or regular employees) to help convey your message, I’d love the opportunity to pitch my ideas for the project. Just shoot me an email firstname.lastname@example.org
Big thanks to the other Mrs. McDaid for this opportunity!
Click on the image to read the full article online
For the last 2 years I have photographed 100 children in 5 hours at the Sacramento Parent Magazine’s annual Babies n Bumps event. All the kids get a mini photo shoot, their parents get to purchase their favorite pictures, and each child gets entered into a competition to win the magazine’s cover kid contest. (And me and my assistant collapse onto the couch with a glass of wine when it’s all done.) I’ve met some really great kids at this event and although it’s hard work keeping my energy at 150% that entire time, it’s also a ton of fun.
One of the little boys that made it into the Top 10 in 2014 was 2 year old Isaac. We loved his curly brown hair and chubby cheeks.
What we didn’t realize was that, at the end of that same year, Isaac was diagnosed with childhood liver cancer and went from a regular toddler to a kid fighting for his life seemingly overnight.
Having come out the other side of those grueling treatments this year, his mom got in touch with me and Sacramento Parent magazine to see if we would like to share their story. Of course we wanted to meet this brave kid and so, a couple of months ago, I went out to the family’s home in Roseville to see how Isaac is doing. The result is a 4 page article in the December issue of Sacramento Parent magazine.
One of the things I was most struck by when talking to Isaac’s mom, Rosselyn, was how much Isaac’s battle affected both her and her elder son. Of course it’s natural for us to focus on the child who is sick, what they need, what they went through, and their recovery. Meanwhile the stories of family members sometimes go untold, at least from the perspective of the lasting impacts. Isaac’s brother, Christian, gets incredibly worried and anxious every time Isaac gets so much as a cold now, and Rosselyn continues to fight the fears about his ongoing health and prognosis. Thankfully things are looking good for Isaac right now but, as a mom myself, I understand that niggling fear in the back of your mind that something could take a turn for the worse. I also empathized with the sense of powerlessness and helplessness. We do everything we possibly can to protect and look after our children and then something like this rips that illusion of control right out from under us. Immediately our fates – our hearts – are in the hands of surgeons and doctors and nurses and odds and percentages. It’s a scary place to be.
As for Isaac… he’s just like every other little boy these days, playing in his front yard with his brother, and goofing around with his toys in his room. But by far my favorite moments were at the end of my time with him, when he grabbed the very blanket that had been his comfort during his treatments, and cuddled-up on the couch with it.
I'm Michelle and I love vampires (before they were cool), peanut butter and that deliciously off-balance feeling you get when you step off a plane in a new country. I'm also a mum, a writer and a visual storyteller.
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